Hate Business (as you try to build one)?

You know your stuff.
You care deeply about the people you help.
You may even have people who are delighted with what you do.

In short, you love your actual work.

And yet...

There's that other bit:
the business bit.

Finding clients.
Talking about money.
Marketing yourself.
Following up.
Making offers.
Keeping an eye on the numbers.

Ugh.

So you try to build a practice without quite admitting that you're building a business.

You tell yourself you just need a few more clients.

Or a better website.

Or to get your name out there.

Or perhaps, if you do really good work, the right people will eventually find you.

Sometimes they do.

Often they don't.

And meanwhile, you're caught in an awkward middle ground:

you want the freedom of working for yourself, but you don't want to become "a business person".

The business-shaped hole

There is nothing wrong with wanting to practise your craft rather than run a business.

But if you want your chosen work to provide a regular income, something business-shaped has to exist around it.

People need to be able to:

• find you
• understand what you do
• decide whether it's for them
• pay you
• come back
• tell other people about you

None of that makes your work less meaningful.

It simply gives your work somewhere to land.

And perhaps the real question isn't:

How do I make myself like business?

Perhaps it's:

How could I build a business that doesn't make me want to run away?

If "business" feels like a dirty word

Sometimes the resistance isn't really to the practical activities themselves.

It's to what we've come to associate with them.

Selling can feel pushy.

Marketing can feel manipulative.

Money can feel vulgar.

Following up can feel needy.

Being visible can feel like showing off.

"Building a brand" can sound faintly ridiculous when all you really want to do is your work.

If you've got a reaction to any of that, you're not alone.

And you don't necessarily need to get over it.

You might need to re-shape your relationship with it.

A different way to think about business

This is where NeuroGraphica comes in.

Rather than beginning with business plans, marketing strategies or things you ought to be doing, we'll use drawing to explore what business means to you.

What are you actually reacting to?

What would a business need to do for you?

What would you like it to make possible?

And what might business look like if you built it in a way that felt congruent with the person doing the work?

What if you could build the practical structure around your work without becoming the kind of person you think a business owner has to be?

And because this is CQC/NG, the mini-course can explore the inner relationship with business before getting anywhere near tactics.

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"I was curious: How could drawing lines help me think?

"The surprise was: you can draw about something — almost as if you're writing about it, but without words getting in the way."

~ Tsveta Dimova, writer, acting coach, theatre-maker

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NeuroGraphica helps me find my way back to writing.

What we'll explore together

Over three 2-hour sessions, you'll use NeuroGraphica to explore your relationship with selling, loosen the grip of old associations, and draw your own version of Beautiful Selling into being.

A tool you get to keep

NeuroGraphica isn't something you use once and put away.

Once you've learnt the basic process, you can return to it whenever there's something you want to explore — especially when the words aren't quite there yet.

You can draw about a question, a decision, or a dream that is still only beginning to reveal itself.

The drawings you make during these sessions are yours to keep, too.

And perhaps, next time something starts whispering at the back of your mind, you'll know what to do.

Give it a page.
Let the marker show you.
See what wants to emerge.

"Months later, I still sit down to draw NeuroGraphica when I need it."